Recession is a natural part of the economic cycle. The markets, the consumers and the products will still be around once the economy has corrected itself. Do not cut the tools that could help keep your head above water; instead make them more accountable.
How digital can help..
Understanding buyer behavior: moving from monologues to conversations and making use of a unique opportunity to speak to consumers and garner thoughts and feedback ‘real time’.
Rising above the clutter: Reaching out to customers beyond the cluttered traditional media. This further helps enhance innovation and look for interesting options to engage customers in the new media space.Here’s what Clinic Plus did on youtube. The adv is called ‘Chulbuli’. Its in Hindi- a perfect language to reach out to the millions of Indians… The children love it….and what a fantastic way of saying that Clinic Plus is good for hair and should be used everyday.
Small spend; low cost; high ROI: Digital approach is not only more accountable but also has a substantially low cost per reach. Furthermore, their ability to rise above the buzz and reach out effectively can have a higher impact on the ROI.
Tracking results: New media initiatives can be effectively mapped and tracked thus allowing companies keep track of what ‘clicks’ and what does not.
